Leading the way for recycling initiatives to preserve a better environment for the future generation.

The Bridgestone Group launched the EVERTIRE INITIATIVE, a system to co-create a society where tire value “circulates”, as tires are returned to rubber and other raw materials and recycled as “everlasting” tires.

By leading initiatives for recycling as a global leader in the tire and rubber industry, we will continue our challenge to preserve a better environment for future generations, together with all of our partners who empathize with this initiative.