Bridgestone's ENLITEN® Technology to Propel Foxtron Electric Vehicles
• Bridgestone named as the exclusive tire supplier for Foxtron’s Model C EVs.
• Equipped with ENLITEN®, Bridgestone’s new base technology for premium tire design in the EV era, the company’s ALENZA tire series have been selected for their traction performance and driving range.
• Supplying tires with ENLITEN, Bridgestone will deliver "Energy: Committed to the realization of a carbon neutral mobility society" of the Bridgestone E8 Commitment.
Mr. Takehiko Oshima, Senior Manager of Bridgestone Taiwan Co., Ltd with Foxconn’s subsidiary, Foxtron’s Model C EV
Hsinchu (November 28, 2023) — Bridgestone Taiwan Co., Ltd. (BSFC) announced today that it has been selected to power Foxconn’s subsidiary, Foxtron Vehicle Technologies Co., Ltd.’s Model C electric vehicles (EVs) with ALENZA 001, equipped with ENLITEN, Bridgestone's new base technology for premium tire design in the EV era.
By supplying tires with the innovative tire technology, "ENLITEN", the company strives to achieve its corporate commitment for "Energy: Committed to the realization of a carbon neutral mobility society" described in its Bridgestone E8 Commitment*1.
"In the rapidly expanding electric vehicle industry, Bridgestone stands at the forefront with over 90 years of experience, a global presence that includes more than 180 factories and research facilities, and a strong track record of collaboration with renowned automakers worldwide,” said Mr. Takehiko Oshima, Senior Manager of BSFC. “As the electric vehicle market demands faster development and higher performance standards, Bridgestone is committed to continually developing top-quality products. Bridgestone’s ENLITEN-equipped tires are designed to reduce tire rolling resistance and weight. These characteristics significantly enhance driving control and also provide a quieter and more comfortable driving experience for all."
For the ALENZA 001, the introduction of ENLITEN technology has significantly reduced tire rolling resistance, along with noise performance, and traction. These factors make it an ideal choice for premium SUVs and electric vehicle owners.
In addition to this collaboration, Foxtron and Bridgestone plan to continue their partnership, focusing on a range of new EV models.
*1 The Bridgestone Group newly established its corporate commitment, the “Bridgestone E8 Commitment” to realize its vision: “Toward 2050, Bridgestone continues to provide social value and customer value as a sustainable solutions company.” This commitment will serve as the Group’s axis to drive management while earning the trust of future generations. The “Bridgestone E8 Commitment” consists of 8 Bridgestone-like values starting with the letter “E” (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, and Empowerment) that the Group will commit to creating through Bridgestone-like “purpose“ and “process“, together with employees, society, its partners and customers to realize a sustainable society.
Bridgestone E8 Commitment Web page
About Bridgestone Asia Pacific Pte. Ltd.
Bridgestone is a global leader in tires and rubber building on its expertise to provide solutions for safe and sustainable mobility. Headquartered in Tokyo, the company employs approximately 130,000 people globally and conducts business in more than 150 countries and territories worldwide.
The regional office Bridgestone Asia Pacific Pte. Ltd in Singapore oversees the operations of tire production and sales facilities, and supplies its products to more than 20 markets in the region. Bridgestone Asia Pacific Pte. Ltd. and its subsidiaries across the region offers a diverse portfolio of original equipment and replacement tires, tire-centric solutions and mobility solutions that deliver social value and customer value. Guided by its corporate commitment “Bridgestone E8 Commitment”, Bridgestone is dedicated to shaping a sustainable future of mobility and improving the way people move, live, work and play.