Bridgestone Announces Global Road Safety Support through Donations to UNRSF

• Together with products and services, the Bridgestone Group contributes to road safety in its daily business activities such as tire safety inspections, road safety trainings for employees and well-being education programs.
• Bridgestone Corporation will donate U.S.$1.0 million to the UNRSF over the four-year period and the donations are aimed at enhancing Bridgestone’s global road safety activities through partnership, responding to the growing expectations of the global community for road safety.
• This initiative aligns with “Ease” and “Empowerment” values of the Bridgestone E8 Commitment.

Tokyo (July 13, 2022) — Bridgestone Corporation today announced that it will donate U.S.$1.0 million (approximately ¥129 million)*1 to the United Nations Road Safety Fund (UNRSF)*2 over the four-year period spanning from 2022 to 2025. Given its foundation as a tire company, the Bridgestone Group understands that road safety is essential to mobility systems and resilient communities. This initiative aligns with “Ease: Committed to bringing comfort and peace of mind to mobility life” and “Empowerment: Committed to contributing to a society that ensures accessibility and dignity for all” stated in a corporate commitment: the “Bridgestone E8 Commitment.”

Mr. Jean Todt, UN Secretary-General's Special Envoy for Road Safety (right), Laurent Dartoux, Vice President and Senior Officer of Bridgestone Corporation, BSEMIA Management Board Chair, CEO and President (left)

Each year, more than 1.35 million people around the world lose their lives to traffic accidents, which have identified as a major cause of death of young people, and more than 90% of these accidents take place in low- to middle- income countries. The Bridgestone Group conducts business in more than 150 countries and territories worldwide. While delivering products and services that underpin safety and security, the Group also contributes to road safety in its daily business activities through tire safety inspections. Furthermore, the Group conducts initiatives such as road safety trainings for raising awareness among employees, while providing education about road safety in local communities for present and future generations. For more information on the Bridgestone Group’s activities, please visit “Bridgestone 3.0 Journey 2022 Integrated Report.”*4

At the same time, in 2020, the UN General Assembly proclaimed the Decade of Action for Road Safety 2021-2030,*5 during which action will be encouraged for reducing fatal traffic accidents by at least 50% from 2021 to 2030. This campaign is indicative of the rising road safety expectations of the global community, expecting UN member countries to continue their road safety initiatives during this decade. Meanwhile, the Tire Industry Project, an organization comprised of 10 major global tire manufacturers announced Tire Sector SDG Roadmap*6 for the industry’s contributions to the accomplishment of the United Nations Sustainable Development Goals (SDGs) in 2021. This road map prescribes concrete action framework for working toward SDG Target 3.6 (Halve the number of global deaths and injuries from road traffic accidents), which is an important target for the industry.

As a global leader in the tire and rubber industry, the partnership through donations to the UNRSF is aimed at further enhancing Bridgestone’s road safety activities where it operates while will also target continuous contributions to global road safety, which include the development of road infrastructure, promotion of multimodal transportation, and use of land centered on low- to middle-income countries. Leveraging the global presence that constitutes one of its strengths, the Bridgestone Group is committed to building trusting relationships with local communities. At the same time, the Group working to live up to the expectations of the global community through activities with a unified approach together with various partnerships. 

In the China & Asia Pacific region, Bridgestone is committed to collaborating with partners who share the same goals in bringing road safety to local communities. This is seen from the numerous local projects that the team has embarked on across the region. These include the introduction of road safety knowledge and best practices to educate students in Australia, New Zealand, China, Indonesia, Korea, Singapore and Thailand, as well as working with local authorities in Taiwan, Thailand and Vietnam to support remote communities that face connectivity issues by helping to build infrastructure like bridges and roads. “Leading collaborations with local partners across the China & Asia Pacific region have enabled the local communities to be empowered in making choices that provide better accessibility and give them the ability to commute safely. This alignment with the ‘Empowerment’ value of our Bridgestone E8 Commitment helps us as an organization stay on track in realizing our vision of providing social and customer value as a sustainable solutions company.”, said Yoshikazu Shida, CEO, Bridgestone Asia Pacific.

“Bridgestone believes that it is our role and responsibility to support safe mobility and lifestyles from the ground up, and contribute to realizing a sustainable society. The Group is proud to join the global collaboration driving the UN Road Safety Fund’s vision of “building a world where roads are safe for every road user, everywhere”, which align closely with “Ease: Committed to bringing comfort and peace of mind to mobility life” included in our corporate commitment, the Bridgestone E8 Commitment. Through this partnership, the Bridgestone Group strives further to improve the safety and lives of present and future generations.” said Shu Ishibashi, Global CEO and Representative Executive Officer, Bridgestone Corporation.

"We are pleased to count on the support of an innovation company, such as Bridgestone, who joins our road safety partnership working towards halving traffic fatalities and injuries affecting communities worldwide. To disrupt this urgent crisis requires concerted global action, and we are proud to see this continued growth of the UN Road Safety Fund's public-private partnership." said Mr. Jean Todt, UN Seceratry-General's Special Envoy for Road Safety.

*1 Translated at a rate of 129.21 Japanese yen to 1 USD
*2 The UNRSF is a UN Multi-Partner Trust Fund that was established under the United Nations Economic Commission for Europe in 2018 for the purpose of promoting traffic safety activities. Headquartered in Geneva, Switzerland, this organization is promoting the development of traffic infrastructure and rules along with other traffic safety initiatives through projects centered on low- to middle-income countries. For more information regarding the UNRSF, please refer to the following website.
*3 The Bridgestone Group newly established its corporate commitment, the “Bridgestone E8 Commitment” to realize its vision: “Toward 2050, Bridgestone continues to provide social value and customer value as a sustainable solutions company.” This commitment will serve as the Group’s axis to drive management while earning the trust of future generations. The “Bridgestone E8 Commitment” consists of 8 Bridgestone-like values starting with the letter “E” (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, and Empowerment) that the Group will commit to creating through Bridgestone-like “purpose“ and “process,“ together with employees, society, its partners and customers to realize a sustainable society.
*4 For Bridgestone 3.0 Journey 2022 Integrated Report, please refer to the following website.
*5 For more information regarding the Decade of Action for Road Safety 2021-2030, please refer to the following website.
*6 For more information regarding Tire Sector SDG Roadmap, please refer to the following website.

About Bridgestone Corporation:
Bridgestone is a global leader in tires and rubber building on its expertise to provide solutions for safe and sustainable mobility. Headquartered in Tokyo, the company employs approximately 130,000 people globally and conducts business in more than 150 countries and territories worldwide. Bridgestone offers a diverse product portfolio of premium tires and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.