Support For Para-athletes

Realising a symbiotic society by empowering individuals to lead fulfilling lives.

The Bridgestone Group is focused on solving various social issues by staying close to local communities and people's lives. These efforts include promoting diversity, equity, and inclusion (DE&I) and improving accessibility.

To support diverse individuals and empower them to lead fulfilling lives, the group is helping to advance the development of equipment used by adaptive athletes—such as rubber soles for prosthetic running blades and tires for wheelchairs—leveraging its technologies and innovations in tires, bicycles, and sports equipment.