DREAM BIGGER.
GO FARTHER.

World Solar Challenge Australia 22 - 29 Oct 2023

NEW JOURNEYS

"Third Founding" Bridgestone 3.0

The Bridgestone Group has positioned 2020 as its "third founding" and the first year of Bridgestone 3.0, with its unchanging mission of "contributing to society with the highest quality". With sustainability at the core of our management, we are embarking on a new journey with the vision of becoming a company that continuously provides social and customer value as a sustainable solution company in 2050.

We have established the Bridgestone E8 Commitment as a new corporate commitment for Bridgestone 3.0. We will accelerate our transformation to become a sustainable solution company as our core of management while earning the trust of the future.

BRIDGESTONE

E8 COMMITMENT

Committed to supporting a sustainable society

Bridgestone has established the Bridgestone E8 Commitment in 2022 in order to realize its vision of becoming a company that continuously provides social and customer value as a sustainable solutions company by 2050.

We are committed to supporting a sustainable society by creating the 8 values ​​starting with the letter "E" unique to Bridgestone together with our employees, society, partners and customers.

Through a wide range of sustainable motorsports activities around the world, we will contribute to the development of a safe, secure and enjoyable car/motorcycle culture and motorsports culture by "committing to supporting emotional mobility experiences."

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ENLITEN

Debuting an innovative tyre technology that achieves both envrionmental and driving performance.

"ENLITEN" contributes to resource conservation and environmental impact reduction by significantly reducing tyre weight and rolling resistance, while improving the wear life of raw materials. We contribute to the extension of the cruising range of EVs with tyre technology that enables compatibility with various performance such as durability.

By contributing to the popularization of EVs and the improvement of resource productivity, the Bridgestone E8 Commitment includes "Energy: Supporting the realization of a carbon-neutral mobility society" and "Ecology: Creating a better world through the spread of sustainable tyres and solutions." We are also committed to handing over the environment to future generations.

BRIDGESTONE WORLD SOLAR CHALLENGE

The ultimate solar car event that involves 43 teams from all over the world.

The Bridgestone World Solar Challenge ( BWSC) is the world's highest peak solar car event that uses sunlight as a power source and spans approximately 3,000 km across the Australian continent over approximately five days. Various solar cars carrying the dreams of young engineers from all over the world will run through to the future.

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