REDEFINING THE BEAUTY
OF ULTRA PERFORMANCE
Can a tyre create art? Bridgestone gathered a diverse team of artists, creative technologists, precision drivers and motorsport enthusiasts to express the 4 key qualities of ultra-high performance tyres, through the medium of art. We started by meticulously planning driving routes that formed the blueprint to fuse art, technology, and driving data seamlessly. Simultaneously, we developed a technology that enabled us to transform driving performance into art. Coordinating with the precision driver, we orchestrated each track point and speed for maximum artistic impact. Leveraging Spatial AI, we successfully turned driving data points into beautiful generative art.
Grip emerged as a consistent curve, embracing every bend and corner, showcasing the tyre’s ability to provide unwavering traction. Control manifested as a seamless loop, exemplifying superior handling capabilities. High Speed Stability was expressed with straight, swift lines, depicting a smooth and stable driving experience. Precision was visualised by our tyres with twists and turns, demonstrating complete control at an instant. The final result was not merely lines on canvas but an artistic expression of the qualities that Bridgestone's ultra-high performance tyres deliver on the road. “Master the art of ultra performance” was not just a concept; it was a tangible, stunning reality showcased on the racetrack, embodying innovation and passion at every turn.
Go behind the scenes and get the full picture.